FAQ: How Does Mailchimp Get Abandoned Carts?

How does Mailchimp abandoned cart work?

After you connect your WooCommerce store to Mailchimp and import all your products & orders, you can enable abandoned cart recovery from the MC4WP > E-Commerce page. When a visitor leaves your site with items still in their cart (never completing their purchase), the plugin will send the cart data to Mailchimp.

Does Mailchimp do abandoned cart emails?

Abandoned cart emails are available to users who connect a supported e-commerce store or custom API 3.0 integration. To find out if your store supports this automation, visit the Integrations page, click the name of your integration, and check the Features list.

How do abandoned cart emails work?

It is a follow-up email sent to someone who has added items to their cart and gotten through a portion of the checkout and then left the site without purchasing. Abandoned cart emails work to remind customers of items they left in cart – enticing them to come back to purchase what they are already so close to buying.

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Are abandoned cart emails legal?

Is sending abandoned cart emails still allowed under GDPR? Yes, according to the European Commission’s definition of legal grounds for processing data you’re compliant as long as you have explicit consent from the visitor to receive those emails.

When should I send an abandoned cart email?

Your first email should be sent within an hour of the cart abandonment. Ideally, it should be sent before the shopper walks away from their computer. This is why asking for an email address as soon as possible is crucial.

How do you abandon a cart?

In sum, you can reduce the number of people who abandon their shopping cart on your site by following these tips:

  1. Target cart abandoners with remarketing.
  2. Reduce your page load times.
  3. Identify leaks in your conversion funnels.
  4. Be clear about shipping costs upfront.
  5. Offer a money-back guarantee.
  6. Offer a guest check-out option.

How do I create an abandoned cart email?

Effective Approaches for Abandoned Cart Emails

  1. Be sure to address the abandoned shopper by name.
  2. Include images.
  3. Perfect the subject line.
  4. Offer great customer support.
  5. Let the customer know when their cart will expire.
  6. Keep things simple.

How do I create an abandoned cart email in Mailchimp Shopify?

Select Shopify as your trigger app and select ‘ Abandoned Cart ‘ as your trigger. Select Mailchimp e-commerce as your action app, select ‘add a cart ‘ as your action and select your store name from the dropdown list of Store input field.

What is abandoned cart recovery?

With Abandoned Cart Recovery, you can automatically send reminders to customers who add products to their cart and leave without completing an order. The email is automatically sent 24 hours after a cart or checkout is abandoned so you can stay in touch while your store is still fresh in shoppers’ minds.

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How many abandoned cart emails should I send?

How Many Abandoned Cart Emails Should You Send? Your email sequence length will vary based on its purpose and your subscriber’s preferences. While every store is different, most eCommerce sites tend towards 2-4 emails for abandoned cart recovery.

Does abandoned cart work?

Abandoned cart emails definitely work. Businesses with average order values of between $100-$500 recovered at least 4% of their abandoned carts on average, while businesses with orders under $50 recaptured 3%, according to a new report from Klaviyo.

Why abandoned cart email is important?

A series of automated abandoned cart emails ensures that your online store isn’t forgotten and capitalizes on the expressed interest. On average, abandoned cart emails achieve a 4.64% conversion rate, compared to just 0.17% rate of a promotional newsletter.

How do I send abandoned cart email Shopify?

Manually email a customer a link to their abandoned checkout

  1. From your Shopify admin, go to Orders > Abandoned checkouts.
  2. Click the number of the checkout that you want to recover.
  3. Click Send a cart recovery email.

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